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Wellness / Hospitality Five-Star Resort · South Florida

$342/month in disconnected tools
replaced with $51/month in unified infrastructure.

A luxury spa and wellness brand embedded in a five-star resort property in South Florida was paying for five separate platforms that didn't talk to each other. RelayLaunch replaced the entire stack with one connected system. Annual savings: $3,492.

$342 → $51
monthly infrastructure cost
$3,492
saved every year
11
automation workflows running 24/7
$50k+
market value delivered at $0 upfront
The Client

Luxury Wellness Spa

This client runs a luxury holistic wellness practice embedded in a five-star resort property in South Florida. The business spans personalized spa services, corporate wellness programs, and a growing membership community.

The owner is exceptional at her craft. But like most service business owners, she found herself spending significant time managing platforms instead of serving clients — patching together tools that weren't built to work together.

Before RelayLaunch

Tool Monthly Cost Problem
ClickFunnels $127/mo Disconnected from website
Squarespace $65/mo No automation, slow, generic
Manual social posting ~$80/mo time cost 2+ hours/week, inconsistent
Manual follow-ups ~$70/mo time cost Leads falling through
Total $342+/mo Zero automation
The Problem

Five tools. Zero automation. Hours lost every week.

💸

Tool Sprawl

ClickFunnels + Squarespace + standalone email + manual social + spreadsheets — none connected, all requiring separate logins and manual data entry between them.

🕐

Time Drain

Follow-ups, social posts, booking confirmations, review requests — all done manually. Estimated 8–12 hours per week in work that should be automated.

👁️

Invisible Online

The existing website was template-based, slow, and not optimized for search. A luxury brand at a five-star resort deserved better digital presence than a $65/month template.

📉

Missed Revenue

No lead nurturing, no automated booking follow-ups, no email sequences. Potential clients who expressed interest were falling through the cracks with no system to catch them.

The Solution

One connected system.
Everything automated.

RelayLaunch replaced the entire stack with unified infrastructure: custom website, 11 automation workflows, email sequences, social scheduling, and a Slack dashboard that briefs the owner every morning — all for $51/month in total infrastructure costs.

🌐

15-Page Custom Website

Built in Astro 6 — mobile-first, SEO-optimized, deployed on Cloudflare Pages at $0/month hosting. Replaces Squarespace entirely.

Market value: $3,000–$8,000

11 Automation Workflows

n8n-powered workflows running 24/7: booking confirmations, follow-ups, review requests, lead nurturing, social publishing, and internal alerts.

Market value: $3,500–$10,500
✉️

5 Email Sequences

Welcome series, booking follow-up, membership nurture, re-engagement, and corporate wellness outreach — all triggered automatically.

Market value: $500–$1,500
📱

30 Days of Social Content

Scheduled across 4 platforms (Instagram, Facebook, LinkedIn, Google Business). Consistent brand presence without the 8+ hours/week manual work.

Market value: $500–$1,500/mo
📊

Slack Automated Dashboard

Daily briefings with bookings, leads, social engagement, and alerts. Every morning, the business reports to the owner — not the other way around.

Market value: $500–$1,500
👥

Membership Platform

"Join the Tribe" — free and paid membership tiers with automated onboarding, exclusive content access, and community management.

Market value: $1,500–$3,500
🏢

Corporate Wellness Sub-Site

A dedicated section for corporate wellness packages — 3 service tiers, intake form, and automated follow-up. A new revenue channel, activated.

Market value: $1,000–$2,500
✍️

8 SEO Blog Posts

Long-form, keyword-targeted content establishing authority in the local wellness space and driving organic search traffic.

Market value: $800–$1,500
🔄

Full Platform Migration

Clean migration from ClickFunnels and Squarespace — all content, assets, and existing workflows moved without disruption to the business.

Market value: $1,500–$3,000
The Results

$3,492 back every year.
From day one.

What Changed Before After
Monthly infrastructure cost $342+/mo $51/mo
Annual savings $3,492/yr
Booking follow-ups Manual, inconsistent Automated, same-day
Social posting 2+ hrs/week manual Scheduled, 4 platforms
Lead nurturing Zero — leads fell through 5 automated sequences
Website hosting $65/mo (Squarespace) $0/mo (Cloudflare Pages)
Business visibility Generic template, slow SEO-optimized, fast, ranked
Morning briefing 5 logins, 30 min 1 Slack dashboard, 2 min

Total Value Delivered

$17,000 — $52,000

Estimated market value of all deliverables, based on standard agency rates.

Custom website (15 pages) $3,000–$8,000
11 automation workflows $3,500–$10,500
Email sequences (5) $500–$1,500
Social content (30 days) $500–$1,500
Slack dashboard $500–$1,500
Membership platform $1,500–$3,500
Corporate sub-site $1,000–$2,500
SEO blog posts (8) $800–$1,500
Platform migration $1,500–$3,000
Delivered at $0 upfront as a portfolio build.

This is what RelayLaunch builds.

The same unified infrastructure approach, applied to your business. Start with a Signal audit or jump straight into a build — we'll figure out the right fit together.

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